Improve Your Mobile Marketing Skills

All you need to get started with mobile marketing is your phone -or desktop- and an hour of spare time each day. Easy. You can start planning a killer mobile marketing campaign on your morning commute!

Granted, you may need to pre-plan and break your tasks down into stages. However, with access to the right tools and a ‘fly from the seat of your pants’ attitude, you can start boosting traffic and sales from your site today.

This article will give you some pointers to help you up-skill in this burgeoning area of digital marketing.

Ensure Your Setup is ‘Good To Go’

To level the playing field you need to ensure that your mobile site is up and running and responsive to your customer’s needs. This means you have to take a ‘mobile first’ approach to the site’s design.

Ensure Your Setup is ‘Good To Go’

To level the playing field you need to ensure that your mobile site is up and running and responsive to your customer’s needs. This means you have to take a ‘mobile first’ approach to the site’s design.

responsive-mobile-website

Does the site scroll fluidly and have you made it as reader-friendly as possible in the fonts and contrasts you are using? Have you condensed your site’s navigation to make it easy for customers to choose the right path through your site?

Research mobile UX conventions and invest time and effort into getting the foundations of your mobile site right.

Some of the more in-depth aspects to explore within mobile include conversion-focused navigation paths.

If for example, you are a business with premises, mobile visitors will want easy access to your telephone number, a map, or they may wish to donate to your site or pay via SMS.

Think about the tasks users would need to complete on their mobile phones and look for ways you can make these as easy as possible for them. Some of this will technically take longer than 60 minutes to complete — but you can quite easily map out a mobile improvement roadmap.

It’s worth it in the long run — you don’t want to build mobile traffic to a site that’s not going to convert.

Get Creative

Sites like Snapchat and Instagram have opened up a wealth of options for advertisers looking to make the most of their paid campaigns. You can create shoppable galleries on Instagram and link them directly to your online storefront.

This makes it easy for customers to shop from you on mobile.

Snapchat, thanks to its Snap MMM Partner program, now allow advertisers to make their own custom filters and geo-targeting campaigns. Brush up on your Photoshop skills and get designing your own brand-themed filter.

snapchat-geofilters

You can start a campaign for as little as $5 for 24 hours. There really are no barriers to entry, whether you’re a ‘mom and pop’ shop or multinational company.

Go for it — explore new and exciting ad formats and campaigns to make the most of what mobile marketing can offer. In an hour, you should be able to lay good groundwork in terms of trying something different.


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